ABOUT
I'm Lynda Elliott - a senior User Researcher and UX Consultant who thrives on turning your business problems into user centred solutions - wherever your users might be.
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I come up with research strategies to support your business needs, deadlines and budget.
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I work in labs, on the telephone, online, in user environments and with your teams to identify mental models, unmet needs, pain points, expectations and experiences people have when using your digital product or service.
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I turn these insights into user journeys, personas, experience maps and ranked recommendations based on best practice.
I give you a step-by-step "how to" via annotated wireframes and prototypes that can be iterated and tested with users.
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I do cognitive walkthroughs of your existing customer journeys and dig into customer feedback data and Analytics to discover who your real user groups are, how their experiences are affecting their perception of your service or product - and how to remedy or optimise this quickly.
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You can bring me in at any point - whether your product/service is still an idea, or already in use.
I began my digital career in 2000 as a user centred design web designer and evolved to a UX designer, information architect and user researcher as my passion and understanding of usability and UX developed.
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I have worked within the public and private sector to develop and improve the user experience of digital artefacts and software.
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In my spare time, I run a large, closed Facebook group that I founded in 2016 to match volunteers with refugees in need around the world from their laptop or mobile device.
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I write articles and blog about topics that interest me, and create videos for my Facebook group.
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The Art of Data Seduction — Data Strategy | Marketing Week, 12 August 2010 [opens in new browser window]
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Digital Masterclass : Information Architecture — B2B Marketing Magazine's Digital Masterclass (November/December 2008 issue [PDF format]
Skills
AXURE
FIGMA
OMNIGRAFFLE
MENTORING
MORAE
TRAINING
VIDEO EDITING
VISIO
Methodologies
ETHNOGRAPHIC
EYE TRACKING
GUERILLA/HALLWAY
LONGITUDINAL STUDIES
QUALITATIVE
REMOTE MODERATED
SURVEYS
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Outputs
AUDITS
EXPERT REVIEWS
JOURNEY MAPS
PAIN POINTS
PERSONAS
PROTOTYPES
PRESENTATIONS/VIDEOS
USER STORIES & NEEDS
WIREFRAMES
University of Westminster
​2001 - 2004
BA Hons Graphic Information Design 2:1
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GID is a multi-disciplinary approach, employing a wide range of intellectual, creative and technical skills. Its primary concern is to engage and inform, as opposed to promotional design, which aims to attract and persuade. The degree places emphasis on the effective communication of information for the genuine needs of the end user.
ENDORSEMENTS
Attia Jamal
Agile Delivery Manager, GDS
7 June, 2017
I am more than happy to recommend Lynda.
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Lynda is a valuable asset to any team. She is highly professional, extremely passionate and hardworking. You can trust in Lynda to steer the team in the right direction and to get the team enthused and to get them thinking about the importance of user needs and its impact on existing / future products. She is not one to shy away from voicing her opinion on behalf of users - no matter how unpopular those user insights may be with business stakeholders.
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She is all about understanding user needs and user behaviour to help both the business and the enabling team to arrive at a user centric value proposition which in turn will produce a valuable, successful market product.
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One thing you might not know about Lynda is that she is a humanitarian. She does charity work for the less fortunate and her compassion and kindness is reflected within the work place; she has supported many of her team members through emotional periods during the phase of the project and is a great comfort to the team. We all love her!
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I highly recommend hiring Lynda. She knows her craft and then some! She is a safe pair of hands you can trust in.
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I can’t wait to work with Lynda again and if I had a gap in my team I’d hire her in a heartbeat!
Joshua Bond
Head of IA|UX Recruitment, 48 Digital
24 April, 2014
I've called upon Lynda's expertise on a couple of different contract roles with different clients and she never seems to fail. Both clients were very pleased with her personable skills, creativity, consistency and results. They would both snatch at the chance to take her back and I wouldn't think twice about putting Lynda forward for a role she was interested in!
Will Krüger
Design Director, Publicis Chemistry
April 12, 2013
I've called upon Lynda's expertise on a couple of different contract roles with different clients and she never seems to fail. Both clients were very pleased with her personable skills, creativity, consistency and results. They would both snatch at the chance to take her back and I wouldn't think twice about putting Lynda forward for a role she was interested in!
Paul Conway
Senior Project Manager, Tullo Marshall Warren
17 October, 2010
Lynda does more than just UX design, she lives and breathes it! She recognises that the end users are always the most important part of what we do. In doing so, creating relevant and on brief solutions. What makes her stand apart is combining her deep understanding of UX and her willingness to collaborate and try new ideas.
Stuart Curran
Head of User Experience/Digital Strategist, BD Network
18 June, 2009
Lynda did some great work for BD on a pitch for a large pan-European B2B site. She quickly made sense of a complex and often confusing brief and produced detailed wireframes to help us communicate the requirements to our design team. She has a thorough understanding and appreciation of her subject and I would be delighted to work with her again.
Rob Cochran
Business Systems Analyst, Glass Partnership
February 27, 2009
Lynda is a creative diligent IA. A real hard worker with an eye for detail. Surpassing expectations constantly and getting things done fast!
A pleasure to work with and a definite recommendation.