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AI that Glitters is not Gold
Imagine that - for whatever reason - you decide to register on a dating app called Blunder one cold and windy Friday evening. You’re scrolling through the profiles with a mixture of curiosity and mild anticipation. There’s a mug of herb tea next to you. You’re happily swiping and evaluating a bunch of profiles, none of which are really jumping out at you. And then you land on this one: Alex, 42 London · Coffee · Walking · Clear communication Looking for a meaningful relatio

Lynda Elliott
Jan 510 min read


The Human Biases AI Is Exposing
There is a particular hot, stinking pile of embarrassment that AI has a habit of dropping people into. Before AI, most mistakes at work were generally small and human-sized: you missed a detail or CC'd in the wrong James. Occasionally, you may have misspelt someone’s name. At its worst, you may have sent a WhatsApp to your colleague, saying you wouldn’t be at work that day, and autocorrect decided to change your groggy message to: “I’m not coming in today. I’m feeling dick”.

Lynda Elliott
Dec 21, 20257 min read


The One Human Habit Behind Every AI Brain Wobble
Why talking to AI like it’s human breaks everything Some years ago, I was working with an organisation to improve a long, complex regulatory online form for its users. The users were predominantly mature women who were managing residential care homes for the vulnerable. They were incredibly busy handling all of the day-to-day events such a role demands, as well as having to deal with a borderline obscene level of admin. We created an Alpha product, which we released to a clos

Lynda Elliott
Nov 29, 202511 min read


AI & Us
For many of us, Artificial Intelligence is already woven into daily life - from assistants in our pockets to tools at work. What fascinates me is not just the technology itself, but how people respond to it and use it in their daily lives and at work. Over the past couple of years, I’ve been both observer and participant in this area, experimenting with AI and simultaneously looking into how other people use AI, their attitudes toward AI, and what they’re using it for. My in

Lynda Elliott
Sep 24, 202519 min read
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