The situation is more restrained on LinkedIn, since this is a professional network, and as a rule, users tend to self-regulate their behavio

In 2017, my friend Karletta - a marketing communications specialist - started to collect and curate interesting human stories that she found

With millions of people around the world now in self isolation, I've started to notice some interesting trends and archetypes emerging on ..

Personas are a potent business intelligence tool that are sometimes misunderstood, misconstructed or assumptive. The consequences of ...