Why talking to AI like it’s human breaks everything Some years ago, I was working with an organisation to improve a long, complex regulatory online form for its users. The users were predominantly mature women who were managing residential care homes for the vulnerable. They were incredibly busy handling all of the day-to-day events such a role demands, as well as having to deal with a borderline obscene level of admin. We created an Alpha product, which we released to a clos

The situation is more restrained on LinkedIn, since this is a professional network, and as a rule, users tend to self-regulate their behavio

In 2017, my friend Karletta - a marketing communications specialist - started to collect and curate interesting human stories that she found

With millions of people around the world now in self isolation, I've started to notice some interesting trends and archetypes emerging on ..

As researchers it's really important that we understand at least some cognitive theory and psychology. Not only does this affect the ...